Whilst many people are still trying to understand what Web 2.0 is, the other day I came across an interesting post, How To Define Web 3.0 by Steve Bjorg at How To Split An Atom.
In it he attempts to predict the defining aspects of the next phase in the evolution of the Internet, which is […] (more…)
I was recently on a great discussion thread about the future of email–how important is email to the future of interactive marketing? Here was my contribution to that discussion:
The ability to communicate online is evolving at an unprecedented pace. Social networking, mobile, UGC, chat, virtual worlds, etc., all provide incredible new ways for people (and marketers) to reach out and influence each other. These new technologies are darned interesting, and I haven’t met a marketing executive who believes they don’t matter. To many marketers, and particularly those (more…)
Few days late posting the bit below on dropping Squidoo lense rankings, but it’s still worth your attention anyway.
Personally I’m having greater success at Hubpages than Squidoo. Not only is it easier and faster to use, but I get more visitors — I assume because of fewer pages and therefore less competition.
Of course if Squidoo […] (more…)
Google has made yet another acquisition (this is number 20 in 2007), and it’s one of the biggest yet.
On Monday, Google announced it was buying out anti-spam company, Postini. Widely used by corporations, Postini is one of the three large anti-spam players in the marketplace. Analysts believe this acquisition will strengthen the enterprise anti-spam capabilities to better compete with Microsoft.
Analysts estimate that Postini’s revenue in the $40 - $50 million range, which suggests that Google paid a high premium with (more…)
