Under the “too funny not to share” category, email industry veteran, Joshua Baer, the CTO of Datran Media, shared a funny story with a group recently, and I asked him if I could pass it along.
Joshua received an unsolicited commercial email the other day with the following footer:
“ADDENDUM- If you don’t know or remember me, HHH complies with the Federal Canned Spam Act of 2003, so your contact information will NOT be sold or shared with anyone. You can unsubscribe at anytime with no questions asked.”
Of course, lack (more…)
A recent study by Datamonitor has found that email has finally surpassed the telephone as the preferred communications vehicle of choice. The same study also ranked instant messaging and the telephone as the most disruptive communication tools in the workplace.
It looks like email is going to be the best way for BtoB marketers to manage and build relationships for a long time to come.
Network World has a good overview of the study results here.
(more…)
For anyone who thinks online BtoB marketers lead a less exciting life than their BtoC counterparts, think again. I recently read a great post about BtoB new media marketing on Valeria Maltoni?s blog Conversation Agent that may just change your mind.
Quoting the results of a June online survey of more than 300 marketers by research company, Guideline, Valeria reports that BtoB companies overall embrace more new media platforms sooner, and are much more likely to allocate a higher percentage of their media budgets to online marketing channels t (more…)
I?m often amazed at how much my younger son is influenced by television advertising. A colleague shared an article with me that further opened my eyes to the power of branding, particularly among young children. (You can read it here.)
A pediatric researcher from Stanford University ran a series of tests with children ages 3-5 to determine their taste preferences for food. The trick was that researchers presented the same food?only in different wrappers. The results:Seventy-seven percent of the kids said the same French fries from McDonald?s (more…)
