Friends and clients of Silverpop know that we love to do studies. One of our recent projects was to review a random and anonymous sample of our clients’ subject lines to find which characteristics drove the highest open rates.
We did some initial research to understand the trends behind open rates. What did we find? Only one thing seemed to drive a statistically significant difference in open rates. It wasn’t subject line length. It wasn’t the use or avoidance of certain words. It wasn’t even the use of promotions or sales.
In fact, the o (more…)
DealDotCom is a new site from Jason Potash & Marc Quarles offering big discounts on the best Internet Marketing products, using a “deal a day” format.
From the site:
“DealDotCom is the place on the web to find all the Internet Marketing products you really want for rock bottom prices. We sell products and services that help […] (more…)
In my previous post on using email for the lead paint recalls, I glossed over how such an email might work. The problem for retailers is that many customers will have purchased several products that are affected by the recalls. The trouble of creating a separate email for each possible product (as well as for related products that aren’t being recalled) is matched by the risk that customers will get frustrated with receiving a stream of messages when only a single message is needed.
It turns out that there is an evolving feature set available (more…)
Our chief technical officer, Chris Curtin, forwarded me an article from ClickZ highlighting how poorly some retailers are handling their crisis communications surrounding the recent avalanche of lead paint exposure recalls. Chris pointed out how the article focuses on a lack of search-based ads for communicating with the public, but never mentions an even easier, more accurate and less expensive channel: email.
Any retailer that sells children’s products over the Web most certainly has a list of customers who have purchased the recalled produ (more…)
