BACN–The Latest Addition to the Email Lexicon

My colleague Elaine O’Gorman, Silverpop’s vice president of strategy, recently authored an article for our clients on an emerging term in the email world called BACN. In the event you find yourself at a cocktail party with a bunch of email geeks, I wanted to make sure you were up to speed and not left out of the conversation should this new term get bandied about. Here’s the article:

What’s the Buzz About Bacn?

There’s all sorts of buzz about the newly coined term ?bacn?–email messages recipients want but typically don?t (more…)

Does Google Really Want You To Find What You?re Looking For?

Google makes money by selling targeted advertising space. That’s its core business. Providing search results is simply the vehicle for doing so. Search doesn’t generate revenue in itself.
Has it ever occurred to you how contradictory the goals of these two activities are?
One being to provide perfectly targeted search results, the other to sell as much […] (more…)