I like this retailer and shop at them all the time, so I will do them the courtesy of not mentioning their name.
I don’t remember exactly when it started, but many months ago, their weekly (sometimes twice weekly) emails started arriving with a subject line simply telling me that my local ads were online. Nothing in the subject line interested me because I had no idea what their specials were. Eventually, curiosity got the better of me, so I opened the message and was prompted to click through to the retailer’s site. At that point, I was prompted for my ZIP code (more…)
‘Nuf said.
This simple yet insightful thought brought to you by John Engler from UnsubCentral, who overheard it at a recent conference.
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One of my favorite conferences for general marketing is put together by the eMarketing Association. I’ve been attending and speaking at this gathering for many years. It’s a small, intimate event that does a great job of covering a wide range of current topics from the world of online marketing. I can readily recommend this conference for anyone new to emarketing as well as those who are experienced and looking to brush up on the latest and greatest in the industry today. You can check out the eMA’s Web site to learn more about the upcoming eM7 conference in Atla (more…)
One of my favorite speakers at the recent Silverpop customer conference in London was Michael Nutley, editor-in-chief of New Media Age, the U.K. weekly news magazine. Ignoring the standard PowerPoint and visual aids, Michael got up and did something unusual–he just spoke.
He gave a terrific presentation, and I filled pages with notes on his provocative ideas. I won’t take you through them all, but here are a few things he said that really stood out for me:PVRs (personal video recorders like TiVo) are the rejection of interruption advertising.The hegemony of TV a (more…)
