I’ve been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below…
From Scott:
A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street Journal (here and here) and a post in the Bits section of The New York Times, pointed to a future where the inbox would begin to take more proactive role in managing communications, acting (more…)
I’m very excited to announce that one of the most respected email marketing executives has joined Silverpop. Loren McDonald has come onboard with us, serving as vice president of industry relations.
Loren is well known throughout the industry for his keen understanding of email marketing and insights into methods to maximize the benefits and returns the channel offers. His development of white papers, studies and articles over the years has helped move the industry forward. His leadership and deep experience will benefit not only Silverpop and its clients, but (more…)
Welcome back! I hope everyone had a great holiday and that you are all off to a wonderful New Year.
It’s been a while since I’ve posted, but a colleague sent me an interesting article from MediaPost that seemed like a stimulating and provocative way to kick off 2008. The story is about social networks and the future of email. The writer, Max Kalehoff, defends email?s role in the much-hyped world of social networks. He notes that email is the engine behind many social networks, and that as young people mature, email may well replace social net (more…)
