In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times.
Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based on old media (e.g., text a request for a coupon based on seeing a printed placard in a store). But now a Chicago-based company, Akoo International, has created something entirely new: a cross between a jukebox and an SMS coupon delivery solutio (more…)
Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash register. Our phones were supposed to bleep at us when we walked by a store that wanted to hawk us some great sale or new product.
Well, a funny thing happened.
The mobile revolution went ahead and (more…)
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