It seems that once or twice a year, a politician somewhere decides that Internet users are being exploited when their personal information is passed around between advertisers without their knowledge or permission. Now, proposed legislation in New York would make it a crime for certain Web companies to use personal information about consumers for advertising without their consent. (You can read the New York Times article here.)
Needless to say, these same politicians probably have no idea that far more personal information, such as credit card (more…)
Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I?ve been in the email business in one form or another for 20 years and the question has always been, ?When will email really step up and become a replacement for the venerable fax machine and paper?? Many companies over the last 10 years or so have introduced solutions in this area but, to my knowledge, none have really caught on.
What makes the Goodmail solution interestin (more…)
For the last 10 years or so, I’ve had the privilege of sharing my observations on creativity and innovation in growing businesses with one of entrepreneurship classes at Harvard Business School. And while the topic is bit outside day-to-day marketing, I think many of the observations on creativity in small businesses apply to what we do every day as marketers. In my lecture, I touched on seven areas that enable small companies to achieve very high levels of creativity and innovation:
1. Limited resources. Necessity is the mother of inven (more…)
