When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone?
While this doesn?t represent real market research, the answers are interesting, especially on the mobile phones. In a nutshell, everybody texts all the time, but it?s largely for interpersonal communications. Not many people in this demographic are signing up for recurring SMS communications or responding to short, code-dr (more…)
If you had to guess which country in the world is the most targeted by spammers, the results might surprise you. According to figures recently released by Web security firm MessageLabs and reported by TG Daily, Swiss users receive 10 percent more spam than the average Internet user, and 23 percent more than U.S. users.
MessageLabs found that 84.8 percent of emails in Switzerland in June were spam, edging out the traditional leader in this category, Hong Kong, (82.6 percent). France (82.1 percent), Israel (80.1 percent) and (more…)
A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth?
For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do we seize the opportunity to grab mindshare and keep our budgets the same (or even increase them)?
The trouble for marketers is that our departments usually have the largest discretionary spend in most companies. T (more…)
Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online.
Nearly one in three respondents said they would always respond to targeted, promotional emails, and fully a third of respondents in Australia said they had made more purchases after receiving promotional emails. People are also checking email on their mobile devices: 34 percent of mobile device (more…)
