A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth?
For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do we seize the opportunity to grab mindshare and keep our budgets the same (or even increase them)?
The trouble for marketers is that our departments usually have the largest discretionary spend in most companies. T (more…)
Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online.
Nearly one in three respondents said they would always respond to targeted, promotional emails, and fully a third of respondents in Australia said they had made more purchases after receiving promotional emails. People are also checking email on their mobile devices: 34 percent of mobile device (more…)
I don?t usually dabble in psychology in my blog, but a recent post in the New York Times blog ?Bits? really caught my attention.
According to some recent research about people?s attitudes toward safeguarding their personal information, a person?s willingness to share information varies entirely by the context in which it?s asked. Paradoxically, the more ?official? and formal a Web site, and the more it expounds on the confidentiality of a person?s information, the less likely people are to provide that information. The study?s authors summariz (more…)
I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference.
Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent?it’s an incredibly modern, spotless and safe city filled with multi-lingual residents and business people.
Email marketing is definitely one of the hot topics at the conference, with multiple sessions dedicated to i (more…)
